#TAPTHEBEAT

What about utilizing the human body parts to create music?
A campaign for Dr. Martens, British footwear and clothing brand. It is mentioned on their website that without music Dr. Martens would have remained a workwear boot. We make sounds from the shoes itself without realizing it. So this campaign encourages people to use their imagination to create music using their body parts and share their creative expression boldly.

#TAPTHEBEAT from Melina Nathania on Vimeo.

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